The simple answer: it can make it easier to develop a game.
How many times have you designed a set of sprites or a tile map and had to process the resource through a tool, such as Texture Packer, to create an 'optimized' resource?
Super Play eliminates this by simulating VRAM and dynamically building the texture. This also allows sprites with a large number of frames and large tile maps without worrying about texture sizes.
Ever had to deal with different device resolutions?
Super Play uses one configurable target resolution, and internally figures out the best way to display the resolution on the device.
Want to actually have fun developing your game?
Getting things done faster and easier makes the process a whole lot more fun. It's exciting to see the first sprite move, or your tile map display for the first time. Super Play reduces the time needed to make these things happen.